Warning: this article contains strong language
Throughout an enormous week of controversy surrounding Izak Rankine and the AFL's handling of his homophobic slur against Collingwood, Snoop Dogg stayed quiet.
The global superstar with the checkered past had changed, AFL chief executive Andrew Dillon insisted, as he defended his choice for 2025 grand final entertainment.
“It’s also important to remember that we have engaged Snoop Dogg in 2025 as the person he is today,” Dillon said when addressing Rankine's four-game suspension.
“He has spoken publicly about his past, he has changed ... (and) his performance this year at our grand final will be fitting for the best sporting event in the country.”
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And then Snoop - who was born Calvin Cordozar Broadus Jr - chose to open his mouth on a podcast, leaving the AFL with another gigantic headache on its hands amid calls for the Dogg to be cancelled.
On the podcast, Snoop reportedly spoke about pimps, stated cheating is OK “if you don’t get caught” and talked at length about the need for "strong men" to reproduce.
Not great. But the 53-year-old took it further when he erupted over a conversation he had with his grandson over same-sex families when he took him to see animated movie Lightyear, which is a spin-off of the Toy Story franchise.
In the movie, two women have a baby and Snoop recalled the conversation with his grandson on the It's Giving podcast.
"My grandson, in the middle of the movie is like 'Papa Snoop? How she have a baby with a woman? She's a woman'," Snoop said.
"Oh s**t, I didn't come in for this s**t. I just came to watch the goddamn movie.
“So that’s like this, f**k me. I’m scared to go to the movies now, like y’all throwing me in the middle of s**t that I don’t have an answer for.
“It threw me for a loop, I’m like, what part of the movie was this? These are kids that we have to show that at this age, like that?
“They’re going to ask questions, yeah. They’re going to ask, I don’t have the answer.”
The podcast literally dropped on the day Rankine received his ban.
The AFL is yet to comment on the controversy, but calls are growing for Snoop and his multimillion-dollar deal to be ripped up.
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“On Snoop Dogg, I might have some goss about that. They’re going to axe him,” Carlton great Brendan Fevola said on The Fox’s Fifi, Fev & Nick.
"Because of his lyrics in his song and he talked about (struggling to discuss) gay parents over the weekend.
"I think he will get the arse and they are going to go for an Aussie artist to play at the MCG.
"That will happen, take that to the bank. He will get the (arse), which he should.”
Those comments were echoed by former Demon David Schwarz on SEN radio.
“Snoop is presenting on grand final day, the biggest day of the year for AFL,” Schwarz said.
“It’s a controversial choice. In the week we have had with Izak Rankine, their grand final guest sails close to the wind, he doesn’t hold back, he is his own dog.
“I’ll make a statement here, he will get cancelled, he will not be presenting on grand final day. Snoop will be cancelled this week and rightfully so. You can’t isolate a minority group.
“Everyone has condemned Rankine and then when you have our guest of honour making those comments, there will be big discussions.
“It’s reported he is being paid $5 million… you just don’t know what he’s going to do. Take it to the bank, he will be cancelled.”
Herald-Sun and Fox Footy reporter Jon Ralph wasn't so sure the rapper would be cancelled, but labelled the optics "bloody disgraceful".
“We’ve had some headlines about things he’s said in the last few days which have been degrading to same sex couples, which just shows you everything he does between now and the grand final will be analysed within an inch of its life," Ralph said.
“The optics are bad. They went for the razzle dazzle even though no one knows too many of his songs.
“(It’s the) the law of unintended consequences. The optics are bloody disgraceful.”