North Carolina is 2-1 on the season, coming off back-to-back wins over Charlotte and Richmond. In Week 4, the Tar Heels go on the road to UCF, hoping to build on their last two victories.
UNC faces the road test before entering the heart of its ACC schedule under first-year head coach Bill Belichick. One notable figure who may be on the Tar Heel sidelines Saturday is Belichick’s girlfriend, Jordan Hudson. Hudson, who also handles some of UNC football’s public relations, has been spotted at UNC games before.
Here’s a look at whether she will be on hand for Saturday afternoon’s game against the Knights.
MORE: Bill Belichick-Jordan Hudson full relationship timeline
Is Jordon Hudson at UNC's game at UCF?
Before Carolina’s game against UCF in Orlando, Hudson was spotted on the sidelines talking to Belichick. This is her first appearance on the sidelines since the team’s opener against TCU in Chapel Hill on September 1.
— no context college football (@nocontextcfb) September 20, 2025
After the opener, where Carolina lost 48-14 to TCU, Hudson was videoed standing outside the Tar Heels' locker room in the team's first road game against Charlotte. It was also reported by People Magazine that she was at the Tar Heels' second home game against Richmond.
North Carolina lost to UCF, 34-9, and fell to 2-2 on the season. Their next game is against 1-3 Clemson in two weeks.
As Belichick exited the field, Hudson was waiting in the tunnel.
Bill Belichick exits UCF with his head hanging low.
— Nick Williams (@NickWilliamsUCF) September 20, 2025
Met by girlfriend Jordon Hudson in tunnel.
UCF beat UNC 34-9. #UCF vs. #UNC pic.twitter.com/A3zv8fkStr
Who is Jordon Hudson?
Hudson, 24, is Bill Belichick's girlfriend. She is an alum of Bridgewater State University, where she was a cheerleader. Hudson is from Hancock, Maine, and she and Belichick are believed to have first met on a flight to Florida in February 2021.
Hudson and Belichick started dating sometime in 2022, but they did not officially go public together until June 2024. In the time since then, Hudson has been in the news for everything from posing on red carpets alongside the longtime Patriots coach, to a viral CBS interview including Belichick and reports about her being banned from UNC facilities.
MORE: Story behind Bill Belichick's childhood connection to UNC
UNC upcoming football schedule
Here's a look at the Tar Heels' upcoming schedule:
| Date | Opponent | Time |
| Sept. 20 | @ UCF | 3:30 p.m. ET |
| Sept. 27 | BYE | -- |
| Oct. 4 | Vs. Clemson | TBD |
| Oct. 11 | BYE | -- |
| Oct. 17 | @ Cal | 10:30 p.m. ET |
| Oct. 25 | Vs. Virginia | TBD |
| Oct. 31 | @ Syracuse | 7:30 p.m. ET |
| Nov. 8 | Vs. Syracuse | TBD |
| Nov. 15 | @ Wake Forest | TBD |
| Nov. 22 | vs. Duke | TBD |
| Nov. 29 | @ NC State | TBD |
MORE: Where did Bill Belichick go to college?