Ahead of their clash with Sheffield Wednesday on Saturday, August 23, Wrexham have reversed a decision to ban a protest banner — and in doing so have offered a rare show of empathy across club lines.
The banner that sparked debate
Sheffield Wednesday supporters are preparing to bring a banner to Wrexham that reads: “SWFC For Sale – Enough is Enough.”
The same banner was displayed in the opening match against Leicester.
The protest reflects growing frustration at ownership issues at Hillsborough.
Initially, Wrexham banned the banner, arguing it carried political connotations.
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The decision provoked anger among both sets of fans, many of whom felt it undermined the principle of football as a space where supporter voices can be heard.
Listening to supporters
Under pressure from supporters’ groups and its own fanbase, Wrexham quickly reviewed the decision.
Wrexham Supporters Trust released a statement of support, saying: "Wrexham fans know the damage bad ownership can do.
"We’re disappointed Wrexham AFC won’t allow Sheffield Wednesday fans to display their banner.
"We call on the Club to rethink and stand in solidarity."
The club confirmed the banner would now be permitted in the away section, describing the reversal as “in the spirit of community and respect for supporters.”
Wrexham AFC can confirm that, following an internal review and consultation with the Sheffield Wednesday Supporters Trust, the Wrexham Supporters Trust and other stakeholders, the Club is supportive of the display of a large banner in a safe and appropriate way in the away…
— Wrexham AFC (@Wrexham_AFC) August 22, 2025
The statement was welcomed as an example of how clubs can still prioritise their communities, even under the glare of Hollywood ownership and global commercial deals.
The climbdown demonstrates how supporter power still matters. By pushing back, fans forced a rethink and showed that football clubs are not untouchable institutions.
They are part of their communities, and their decisions resonate far beyond the boardroom.
Solidarity over rivalry
What gives this story extra weight is the response of Wrexham’s own fans.
Encouraged by local podcasters, many plan to wear the team’s gold-and-black away kit on matchday to echo the protest colours of Sheffield Wednesday.
In addition, co-owner Rob McElhenney took to X (formerly Twitter) to announce that any sales profit of Wrexham's away kit would be donated to Wednesday's Supporters Trust.
There are 10k more gold shirts available. The profits from any gold shirt purchased between now and Monday will go to Sheffield Wednesday ST #upthetownS https://t.co/a5yE82hdFb
— Rob Mac (@RMcElhenney) August 22, 2025
Rivalry will take a back seat to solidarity, with supporters recognising that frustrations with ownership can be shared across fanbases.
In a sport often dominated by division, the gesture feels refreshing.
It underlines the idea that football is not just about competition but about community, culture, and care for one another.
For once, the most important message on display at the Racecourse Ground might not come from the scoreboard at all.