Johnnie-O, the premium lifestyle brand known for blending East Coast classics with West Coast casual and a dose of Midwest grit, has been named an official licensee of the NFL.
The agreement will see Johnnie-O produce a curated collection of officially licensed products for all 32 NFL teams, and will feature 29 different styles, available for both men and women, ranging from polos and quarter-zips to elevated lifestyle apparel. Designed with the brand’s signature blend of laid-back sophistication and functional performance, the collection offers a fresh, premium take on fan gear.
This milestone announcement arrives as Johnnie-O celebrates its 20th anniversary—two decades after the debut of the Original 4-Button Polo. What started with that signature staple and a vision for timeless style has evolved into a nationally recognized lifestyle brand. Today, Johnnie-O’s blend of quality, versatility and personality is worn coast-to-coast by athletes, celebrities, and anyone who appreciates apparel that brings its “A” game.
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“To be part of something as iconic and unifying as the NFL is a milestone for our brand and a true pinch-me moment,” said John O’Donnell, founder of Johnnie-O in a statement. “I grew up a die-hard Chicago Bears fan, so this collaboration hits close to home. We’re proud to join the NFL family and look forward to being part of fans’ game day traditions—and bringing a touch of Johnnie-O style to NFL fans everywhere.”
“Our licensed sports apparel continues to be a tremendous driver of success for Johnnie-O because fans never stop rooting for their teams,” added Heath Hooper, VP of Licensed. “With the NFL now part of the licensed portfolio, Johnnie-O stands as the definitive year-round destination for premium licensed apparel.
The Johnnie-O NFL collection will debut ahead of the 2025 season and will be available on Johnnie-o.com, NFL teams shops and online stores, NFLShop.com, select Dick’s House of Sport stores, Rally House, and other major retailers nationwide.
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