Taylor Swift's $400 Ralph Lauren engagement dress to Travis Kelce went viral *and* sold out

Jael Rucker

Taylor Swift's $400 Ralph Lauren engagement dress to Travis Kelce went viral *and* sold out image

© Dan MacMedan

Taylor Swift and Travis Kelce are officially engaged, and the world can't stop talking about it.

Just in time for the NFL season and the release of Swift's 12th studio album, The Life of a Showgirl, the couple revealed the news of their impending nuptials via a joint Instagram post that was captioned "Your English teacher and your gym teacher are getting married," which has received over 30 million likes at the time of this writing. As usual, it didn't take long for Swift's engagement outfit to be identified and instantly sell out, which is par the course for her outfits.

The dress in question? None other than Ralph Lauren's Striped Silk-Blend dress, which originally retailed for $498. Boasting a black and white design, the piece is crafted with a mulberry silk blend for an airy, crinkled hand, and pairs a smocked bodice and a flowing A-line skirt. Finishing the piece are slender shoulder straps that can be adjusted or removed for customized versatility.

MORE: Wait…Taylor Swift and Travis Kelce getting engaged can score you…free pizza?

The engagement follows Swift's recent appearance on Travis Kelce's "New Heights" podcast, making it the most-watched podcast premiere ever. Swift's marketing team, Taylor Nation, shared 12 pictures of Swift from her Eras Tour with the caption, "Thinking about when she said, 'See you next era'", which is a reference to the last sentence in her Eras Tour book. 

Well, Ralph Lauren...it's now on you to restock.

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Jael Rucker

Jael Rucker has worked as the Associate Commerce Editor at PureWow, focusing on analytics and trends to pitch stories and optimize articles that build and engage their audience. Her work has also been seen in Footwear News and WWD. Prior to 2024, she was the style and pop culture editor at ONE37pm for over three years, contributing numerous product reviews, brand profiles and fashion trend reports, which included interviewing Steph Curry, Snoop Dogg and more.