If there was any doubt about Caitlin Clark's drawing power, the latest viewership numbers have silenced it. Since entering the WNBA Clark, 23, has been the central figure in every single one of the most watched games this season—and by a significant margin.
According to graphics posted by Yahoo Sports on Thursday, May 22, the most viewed WNBA games since Clark’s debut all feature her and the Indiana Fever. The most-watched game? The May 17, 2025 showdown between the Fever and the Chicago Sky, which pulled in a staggering 2.7 million viewers. This surpassed her previous high from a playoff game against the Connecticut Sun in September 2024. that one drew 2.54 million viewers and was the most watched WNBA game at the time.
You have to account for 17 of the most watched games before you find one that didn’t feature Clark.
But it’s not just about one or two marquee matchups. Whether she’s playing the Sky, the Liberty, the Sun, or the Storm, Clark has become appointment television. Her games consistently outperform others in the league by wide margins, bringing a wave of new fans and national attention with her.
We’ve moved beyond last year’s rookie hype cycle and into new territory. The “Caitlin Clark effect” is quantifiable, undeniable, and likely just starting. Her presence has helped lift the entire WNBA into a brighter spotlight, where broadcasts are smashing ratings records and social media conversations are nonstop, especially as she's become a friend of Taylor Swift or talks about trying to get Timothée Chalamet to attend games.
In a league hungry for visibility and growth, Clark isn’t just a star—she’s a movement. The numbers back it up: when Caitlin Clark is on the floor, America is watching.
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