Deion Sanders and Blenders Eyewear are back for Season 3.
The third annual PRIME21 Collection from Deion “Coach Prime” Sanders and Blenders Eyewear has officially arrived, and it's timed perfectly for the college football season. The Kingpin's futuristic frameless shield is here to disrupt the sidelines with its lightweight, polarized design and is packed with purpose. Supercharging the hype from the viral PRIME21 launch that broke the internet in 2023, this drop is more than just eyewear; it’s a rallying cry. With the message “Every Day is Gameday,” the PRIME21 Collection invites fans everywhere to embrace their own "prime" mindset in everyday life.
At the forefront of the collection is, of course, the Kingpin, which retails for $89 and features a futuristic frameless shield, sleek silver mirror lens and a tortoise fade. Then there's the $89 Meister X2, which has a superior scratch-resistant PureBlend Lens and a metal core for an enhanced fit. Designed in collaboration with Sanders, all the exclusive details are present — including the signature PRIME 21 logo on each temple and "IT’S PERSONAL" emblazoned on the frame’s brow. Plus, there's a color-blocked blitz of black and white accented by metallic gold in a salute to COACH PRIME and Colorado fans everywhere.
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Courtesy of Blenders Eyewear
“When you put these Blenders shades on, you’re STEPPING INTO YOUR PRIME,” said Sanders in a statement. “It’s about swagger, and showing up ready to win, wherever life takes you. These aren’t just sunglasses… they’re a STATEMENT. Every day, we’re shining, and it AIN’T HARD 2 FIND."
The new PRIME21 Kingpin sunglasses (priced at $89) are available for purchase now on Blenders’ e-commerce site and retail stores.
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